The AO's ultimate family playground. Where every corner sparks a new adventure and where creativity, imagination and play collide. It's where summer memories are made – on courts, waterslides, stages and beyond.
Primary Logo
Logo Versions
Primary Logo - Positive
Primary Logo - Reverse
Primary Logo - Mono
Primary Logo - Mono Reverse
Exclusion zone
Minimum size
Tone of voice
AO Ballpark presented by Emirates is playful, energetic and full of personality and the tone of voice should reflect this. It balances a sense of imagination and fun with clarity and inclusiveness to engage both kids and families. Above all, the voice should be optimistic, vibrant and inviting.
Typography
The Primary Logo typeface is Peachy Keen which is available from Adobe fonts. It should never be used to recreate the logo. As part of the AO brand, Sequel Sans Wide 100 and Sharp Sans No.2 should be used as supporting typefaces.
Sequel Sans Wide 100 showcases energy and dynamic movement and will complement any AO Ballpark visual communication.
Bold Semibold Medium Book
Sharp Sans No.2 is a versatile typeface with great flexibility for use across many applications including sub headlines and body copy. Sharp Sans Book is the primary weight for body copy and Sharp Sans Bold is to be used for subheading or headings within body copy.
For alternative typeface and system font click here
Core Palette
Royal Blue
Hex:
1e2886
RGB:
30/40/134
CMYK:
100/90/0/0
Pms:
Reflex Blue C/U
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Emirates red
Hex:
D61a21
RGB:
215/25/33
CMYK:
0/100/100/10
Pms:
-
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Lime Green
Hex:
E1FF00
RGB:
225/255/0
CMYK:
25/0/95/0
Pms:
389 C / 388 U
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White
Hex:
FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
-
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Black
Hex:
000000
RGB:
0/0/0
CMYK:
0/0/0/100
Pms:
-
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Bright, bold and vibrant, the Core Palette is a modern take on primary colours. Please use the specific breakdowns on this page to ensure accurate colour production. When printing on different substrates, use the core PMS colour.
Photography
Select images that represent unforgettable experiences and memories for families at the AO. They should be filled with colour, full of movement and evoke energy and fun.
Please contact Creative Studio and Event Marketing for any new requests.
Brand Examples
AO Ballpark presented by Emirates comes to vibrant life onsite with consistent application of the logo and big and bold use of the bespoke colour palette.
Please contact Event Marketing for any new requests.
