The lines of the court, the curve of the tennis ball – use bespoke graphic elements to weave in a sense of movement and energy. Add layers of depth and texture with dynamic patterns and playful illlustrations that communicate the energised spirit of the AO.
Primary Logo
Logo Versions
Secondary Horizontal Logo
Secondary Horizontal logo
Exclusion zone
Minimum size
Tone of voice
The forward slash (a diagonal crop of the 'A' in AO) is powerful and dynamic. The angle of an overhead smash, the lines of the court, the player in action. The forward slash (a diagonal crop of the 'A' in AO) is powerful and dynamic. The angle of an overhead smash, the lines of the court, the player in action.The forward slash (a diagonal crop of the 'A' in AO) is powerful and dynamic. The angle of an overhead smash, the lines of the court, the player in action.
Typography
Sharp Sans is a clean and clear typeface that is timeless. It can be confident and playful, uncomplicated and elegant – it is unmistakably ‘Australian Open’. Our font plays a crucial role in communicating our values, and ensures a cohesive and consistent brand identity.
Sequel Sans Wide is used for campaign collateral. It showcases energy and dynamic movement and complements the AO Brand typeface.
Bold Semibold Medium Book
Sequel Sans Wide is used for campaign collateral. It showcases energy and dynamic movement and complements the AO Brand typeface.
For alternative typeface and system font click here
Core Palette
Navy blue
Hex:
000C3C
RGB:
0/12/60
CMYK:
100/85/5/70
Pms:
282 C/U
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Emirates red
Hex:
D61a21
RGB:
215/25/33
CMYK:
0/100/100/10
Pms:
-
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Lime Green
Hex:
E1FF00
RGB:
225/255/0
CMYK:
25/0/95/0
Pms:
389 C / 388 U
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A Grand Slam champion celebrates the ultimate victory. The Champions trophy glitters under the evening lights. The Premium Palette embraces the elegance of the darker blues, with metallic accents and special finishes that reference the luxury and exclusivity of the finals trophy presentation.
Special Use Palette
White
Hex:
FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
-
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Black
Hex:
000000
RGB:
0/0/0
CMYK:
0/0/0/100
Pms:
-
Copy HEX
A Grand Slam champion celebrates the ultimate victory. The Champions trophy glitters under the evening lights. The Premium Palette embraces the elegance of the darker blues, with metallic accents and special finishes that reference the luxury and exclusivity of the finals trophy presentation.
Photography
Icons are a quick way to communicate visually. They should be instantly recognisable for our global audience. click here
Please contact Creative Studio and Event Marketing for any new requests.
