The lines of the court, the curve of the tennis ball – use bespoke graphic elements to weave in a sense of movement and energy. Add layers of depth and texture with dynamic patterns and playful illlustrations that communicate the energised spirit of the AO.
Patterns theory
Derived from the angles and curves of our Core Logo, bespoke patterns offer great depth and flexibility within our design systems – use them to pull focus, add depth and evoke emotion.
Forward Slash
Half-Circle
Application
These additional elements offer a fresh, exciting and nuanced application of our Core Logo, while still maintaining a clear visual connection between them.
Icons
Icons are a quick way to communicate visually. They should be instantly recognisable for our global audience.
Please contact Creative Studio and Event Marketing for any new requests.
Arenas
Unique icons for the four main arenas at Melbourne Park. These icons are used prominently on wayfinding and signage. From left to right: Rod Laver Arena, Margaret Court Arena, John Cain Arena, Kia Arena.
Tennis
Event operations
Experience
Shop
Media and broadcasting
Hits Different illustrations
We use an illustrative approach to bring the Hits Different platform to life. These illustrations create playful movement and high energy when combined with photography to tell a story or reinforce a proof point.
