Colour
Our colour palette is playful yet premium. Use it to remind audiences why we’re called ‘The Happy Slam’.
Core Palette
Inspired by the ever-changing light on our iconic tennis court, the Core Colour Palette embraces the entire spectrum of blue that emerges throughout the day and into the night.
Colour distribution
Think about the relationship between the colours of our Core Palette like this: Process Blue is the dominant colour, Royal Blue and Navy Blue the secondary colours, while Bright Blue and Lime Green are accent colours.
Special use
Premium Palette
A Grand Slam champion celebrates the ultimate victory. The Champions trophy glitters under the evening lights. The Premium Palette embraces the elegance of the darker blues, with metallic accents and special finishes that reference the luxury and exclusivity of the finals trophy presentation.
Campaign Palette
Hits Different Blue is for campaign artwork only. The vibrant blue visually pops on screen, particularly in web applications – and aligns seamlessly with the Core Colour Palette.
Functional Palette
Gradients
Create even more flex between playful and premium, day and night, light and shadow. Gradients should be smooth and seamless, with no visible hard lines – transitioning from corner-to-corner typically works best.
Accessibility
Aa
Background
Navy Blue
Text
Process Blue
Aa
Background
Navy Blue
Text
Bright Blue
Aa
Background
Navy Blue
Text
Lime Green
Aa
Background
Navy Blue
Text
White
Aa
Background
Royal Blue
Text
Bright Blue
Aa
Background
Royal Blue
Text
Lime Green
Aa
Background
Royal Blue
Text
White
Aa
Background
Process Blue
Text
White
Aa
Background
Process Blue
Text
Navy Blue
Aa
Background
Navy Blue
Text
Bright Blue
Aa
Background
White
Text
Process Blue
Aa
Background
White
Text
Royal Blue
Aa
Background
White
Text
Black
The Australian Open is proudly open for all. Please use this table to identify foreground and background colour combinations that have accessible colour contrast luminosity ratios that comply with WCAG 2.1.AA.