Colour
Our colour palette is playful yet premium. Use it to remind audiences why we’re called ‘The Happy Slam’.
Core Palette
Inspired by the ever-changing light on our iconic tennis court, the Core Colour Palette embraces the entire spectrum of blue that emerges throughout the day and into the night.
Process Blue
Hex:
0091D2
RGB:
0/145/210
CMYK:
100/15/0/0
Pms:
Process Blue C/U
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Royal Blue
Hex:
1e2886
RGB:
30/40/134
CMYK:
100/90/0/0
Pms:
Reflex Blue C/U
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Navy blue
Hex:
000C3C
RGB:
0/12/60
CMYK:
100/85/5/70
Pms:
282 C/U
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Bright Blue
Hex:
00e1ff
RGB:
0/225/255
CMYK:
55/0/0/0
Pms:
297 C/U
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Lime Green
Hex:
E1FF00
RGB:
225/255/0
CMYK:
25/0/95/0
Pms:
389 C / 388 U
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Colour distribution
Think about the relationship between the colours of our Core Palette like this: Process Blue is the dominant colour, Royal Blue and Navy Blue the secondary colours, while Bright Blue and Lime Green are accent colours.
Special use
Premium Palette
Navy blue
Hex:
000C3C
RGB:
0/12/60
CMYK:
100/85/5/70
Pms:
282 C/U
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Royal Blue
Hex:
1e2886
RGB:
30/40/134
CMYK:
100/90/0/0
Pms:
Reflex Blue C/U
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A Grand Slam champion celebrates the ultimate victory. The Champions trophy glitters under the evening lights. The Premium Palette embraces the elegance of the darker blues, with metallic accents and special finishes that reference the luxury and exclusivity of the finals trophy presentation.
Campaign Palette
Hits Different Blue
Hex:
0078FF
RGB:
0/120/255
CMYK:
100/40/0/0
Pms:
HD Blue 2195C
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Hits Different Blue is for campaign artwork only. The vibrant blue visually pops on screen, particularly in web applications – and aligns seamlessly with the Core Colour Palette.
Functional Palette
White
Hex:
ffffff
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
-
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Black
Hex:
000000
RGB:
0/0/0
CMYK:
0/0/0/100
Pms:
-
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Gradients
Create even more flex between playful and premium, day and night, light and shadow. Gradients should be smooth and seamless, with no visible hard lines – transitioning from corner-to-corner typically works best.
AO Morning Gradient
Process
Blue
Bright
Blue
White
AO Midday Gradient
Royal
blue
Process
Blue
Bright
Blue
AO Twilight Gradient
Navy
Blue
Royal
Blue
Process
Blue
AO Midnight Gradient
Navy
Blue
Royal
Blue
Accessibility
Aa
Background
Navy Blue
Text
Process Blue
Aa
Background
Navy Blue
Text
Bright Blue
Aa
Background
Navy Blue
Text
Lime Green
Aa
Background
Navy Blue
Text
White
Aa
Background
Royal Blue
Text
Bright Blue
Aa
Background
Royal Blue
Text
Lime Green
Aa
Background
Royal Blue
Text
White
Aa
Background
Process Blue
Text
White
Aa
Background
Process Blue
Text
Navy Blue
Aa
Background
Navy Blue
Text
Bright Blue
Aa
Background
White
Text
Process Blue
Aa
Background
White
Text
Royal Blue
Aa
Background
White
Text
Black
The Australian Open is proudly open for all. Please use this table to identify foreground and background colour combinations that have accessible colour contrast luminosity ratios that comply with WCAG 2.1.AA.