AO 1 Point Slam is a unique new format for tennis, where each match is decided by a single point. Everyday players embark on a journey that begins on their local courts and culminates on Rod Laver Arena against the world’s best. It’s a tournament that creates unforgettable moments, introduces us to unlikely heroes and crowns new legends in an instant.
Primary Logo
Mono Logo
Reversed Logo
Horizontal Logo
Limited Use
Logo - No Partner
Primary Logo - Casarte
Horizontal Logo - Casarte
Exclusion Zone and Minimum Size
Composite Logos
Composite Logos - Haier
Composite Logos - No Partner
Tone of Voice
1 Point Slam speaks directly to ‘you,’ the player, making the stakes feel immediate and personal. The voice is dramatic, direct and reflects our belief that the impossible can become reality, and everything can change with one point.
WINNER TAKES
ALL
YOUR SERVE, AUSTRALIA
CARLOS ALCARAZ
IS IN –
ARE YOU?
1 POINT
1 CHANCE
1 MILLION DOLLARS WINNER TAKES ALL
ONE STEP CLOSER TO GRAND SLAM GLORY
REGULAR AUSSIES
TAKE ON
THE WORLD’S BEST
Typography
Sequel 100 Wide is the primary typeface for 1 Point Slam communications. Its bold, expansive letterforms convey energy, momentum and dynamic movement, reflecting the excitement and fast-paced nature of the event. Distinctive yet highly legible, it complements the broader AO visual identity while giving 1 Point Slam a confident and contemporary presence of its own.
For digital applications, Poppins may be used for body copy only. It's a widely accessible free Google font with similar characteristics of clarity, simplicity and rounded sans serif forms.
For alternative typeface and system font click here
Core Palette
Lime Green
Hex:
E1FF00
RGB:
225/255/0
CMYK:
25/0/95/0
Pms:
389 C / 388 U
Copy HEX
Hits Different Blue
Hex:
0078FF
RGB:
0/120/255
CMYK:
100/40/0/0
Pms:
HD Blue 2195C
Copy HEX
The AO 1 Point Slam mirrors playful yet premium personality, with bold use of AO brand secondary colours. The combination is fun, fresh and bold - exactly what AO 1 Point Slam is.
Functional Palette
Partner Palette
haier blue
Hex:
005AAA
RGB:
0/90/170
CMYK:
95/70/1/0
Pms:
Copy HEX
When applying the AO 1 Point Slam logo, ensure the Haier logo matches the colour values above. The Haier blue must not to be used in any way other than Haier Logo.
Approved Player Imagery
The following images have been approved for marketing and communications purposes.
If you require additional images please contact Event Marketing.
Graphic Elements
We feature and overlay player imagery on Rod Laver Arena - the stars verses the local heroes. Headings and Call to Actions are big and bold.
Graphic Treatment
Design is big and bold with dynamic layouts that can be dialled up or down pending context.
Brand Examples
The 1 Point Slam brand shows up in many forms - from social media content, community court signage, broadcast, newsprint and Rod Laver Arena LED signage. The opportunity is endless.
Please contact Creative Studio and Event Marketing for any new requests.
