The lines of the court, the curve of the tennis ball – use bespoke graphic elements to weave in a sense of movement and energy. Add layers of depth and texture with dynamic patterns and playful illlustrations that communicate the energised spirit of the AO.
Primary Logo
Secondary Logo for small use
Secondary Horizontal Logo
Secondary Horizontal logo
Small Use Logos
Tertiary Logo
Fav Icon
Exclusion zone and minimum size
The exclusion zone is the margin of clear space that is required around our Partner Logos. The zone safeguards the legibility and impact of the logo by isolating it from other visual elements like text, graphics and imagery. No other elements can enter the exclusion zone, which is the margin of clear space equivalent to ‘x’ in the image shown.
Descriptor text must be scaled appropriately to ensure it is legible, and clearly associable with the Core Logo.
Tone of voice
The forward slash (a diagonal crop of the 'A' in AO) is powerful and dynamic. The angle of an overhead smash, the lines of the court, the player in action. The forward slash (a diagonal crop of the 'A' in AO) is powerful and dynamic. The angle of an overhead smash, the lines of the court, the player in action.The forward slash (a diagonal crop of the 'A' in AO) is powerful and dynamic. The angle of an overhead smash, the lines of the court, the player in action.
Typography
Sharp Sans is a clean and clear typeface that is timeless. It can be confident and playful, uncomplicated and elegant – it is unmistakably ‘Australian Open’. Our font plays a crucial role in communicating our values, and ensures a cohesive and consistent brand identity.
Sequel Sans Wide is used for campaign collateral. It showcases energy and dynamic movement and complements the AO Brand typeface.
For alternative typeface and system font click here
Digital typeface
Core Palette
Navy blue
Hex:
000C3C
RGB:
0/12/60
CMYK:
100/85/5/70
Pms:
282 C/U
Copy HEX
Royal Blue
Hex:
1e2886
RGB:
30/40/134
CMYK:
100/90/0/0
Pms:
Reflex Blue C/U
Copy HEX
A Grand Slam champion celebrates the ultimate victory. The Champions trophy glitters under the evening lights. The Premium Palette embraces the elegance of the darker blues, with metallic accents and special finishes that reference the luxury and exclusivity of the finals trophy presentation.
Special Use Palette
White
Hex:
ffffff
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
-
Copy HEX
Black
Hex:
000000
RGB:
0/0/0
CMYK:
0/0/0/100
Pms:
-
Copy HEX
Ruby Red
Hex:
DF164C
RGB:
223/22/76
CMYK:
0/100/60/0
Pms:
1935C / 192U
Copy HEX
A Grand Slam champion celebrates the ultimate victory. The Champions trophy glitters under the evening lights. The Premium Palette embraces the elegance of the darker blues, with metallic accents and special finishes that reference the luxury and exclusivity of the finals trophy presentation.
Accessibility
Aa
Background
Navy Blue
Text
Process Blue
Aa
Background
Navy Blue
Text
Bright Blue
Aa
Background
Navy Blue
Text
Lime Green
Aa
Background
Navy Blue
Text
White
Aa
Background
Royal Blue
Text
Bright Blue
Aa
Background
Royal Blue
Text
Lime Green
Aa
Background
Royal Blue
Text
White
Aa
Background
Process Blue
Text
White
Aa
Background
Process Blue
Text
Navy Blue
Aa
Background
Navy Blue
Text
Bright Blue
Aa
Background
White
Text
Process Blue
Aa
Background
White
Text
Royal Blue
Aa
Background
White
Text
Black
The Australian Open is proudly open for all. Please use this table to identify foreground and background colour combinations that have accessible colour contrast luminosity ratios that comply with WCAG 2.1.AA.
Product Logos. x 15
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Illustrations
Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Photography
Icons are a quick way to communicate visually. They should be instantly recognisable for our global audience.
Please contact Creative Studio and Event Marketing for any new requests.
Download the High Res images
Brand Examples
Icons are a quick way to communicate visually. They should be instantly recognisable for our global audience.
Please contact Creative Studio and Event Marketing for any new requests.
