Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500.
Primary Logo
Limited Use
Exclusion zone
Minimum size
Retail Partner Composite Logos
Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500.
Application 1
Application two
Tone of voice
Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500.
Typography
Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500.
Bold Semibold Medium Book
Sharp Sans No.2 is a versatile typeface with great flexibility for use across many applications including sub headlines and body copy. Its functional and accessible aesthetic complements the Art Deco elegance of Fino Sans. Sharp Sans Book is the primary weight for body copy, Sharp Sans Medium is to be used when reversing body copy in white where the text size is small.
For alternative typeface and system fonts click here
For digital applications, Poppins may be used for body copy only. It's a widely accessible free Google font with similar characteristics of clarity, simplicity and rounded sans serif forms.
Core Palette
Hits Different Blue
Hex:
0078FF
RGB:
0/120/255
CMYK:
100/40/0/0
Pms:
HD Blue 2195C
Copy HEX
Lime Green
Hex:
E1FF00
RGB:
225/255/0
CMYK:
25/0/95/0
Pms:
389 C / 388 U
Copy HEX
Bright Blue
Hex:
00e1ff
RGB:
0/225/255
CMYK:
55/0/0/0
Pms:
297 C/U
Copy HEX
Navy blue
Hex:
000C3C
RGB:
0/12/60
CMYK:
100/85/5/70
Pms:
282 C/U
Copy HEX
Royal Blue
Hex:
1e2886
RGB:
30/40/134
CMYK:
100/90/0/0
Pms:
Reflex Blue C/U
Copy HEX
Process Blue
Hex:
0091D2
RGB:
0/145/210
CMYK:
100/15/0/0
Pms:
Process Blue C/U
Copy HEX
Inspired by the ever-changing light on our iconic tennis court, the Core Colour Palette embraces the entire spectrum of blue that emerges throughout the day and into the night.
Special Use Palette
White
Hex:
FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
-
Copy HEX
Black
Hex:
000000
RGB:
0/0/0
CMYK:
0/0/0/100
Pms:
-
Copy HEX
Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500.
Campaign Platform Logo
Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500.
Elements
Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500.
3D Elements
Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500.
Ripped Paper Treatment
Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500.
Photography
Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500.
Please contact Event Marketing for any new requests.
Brand Examples
AO Shop comes to life both onsite and online with consistent application of our refined typography, bespoke colour palette and considered usage of design elements.
Please contact Event Marketing for any new requests.
