Opening Week is no longer just the warmup. It's a week packed with action and the first taste of everything great about the AO; qualifying matches, exhibition games, live music, food, kids’ days, exclusive events and superstar appearances. This is where anticipation builds, the temperature rises, and you start to feel that the AO has truly arrived.
Primary Logo
Secondary Horizontal Logo – Tagline
Tone of voice
Opening Week’s tone of voice captures the imminence and energy of the AO, building anticipation for everything that’s about to happen.
Whether ‘Hit It’ or ‘The Week of Firsts’, or whatever comes next, the voice is punchy, playful and full of momentum, using short, active language and a strong campaign device to make the week feel like an event.
Typography
Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
SEQUEL SANS WIDE 100
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86 85 46 45
Sequel Sans Wide is used for campaign collateral. It showcases energy and dynamic movement and complements the AO Brand typeface.
Bold Semibold Medium Book
Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500.
Type Application
Core Palette
Hits Different Blue
Hex:
0078FF
RGB:
0/120/255
CMYK:
100/40/0/0
Pms:
HD Blue 2195C
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Lime
Hex:
E1FF00
RGB:
221/245/0
CMYK:
20/0/100/0
Pms:
389 C
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Royal Blue
Hex:
1E2886
RGB:
43/49/141
CMYK:
69/65/0/45
Pms:
287 C
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Bright Blue
Hex:
00E1FF
RGB:
23/205/232
CMYK:
65/0/10/0
Pms:
311 C
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Process Blue
Hex:
1E2886
RGB:
21/169/231
CMYK:
80/20/0/0
Pms:
300 C
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Navy Blue
Hex:
00103E
RGB:
0/16/62
CMYK:
100/74/0/76
Pms:
289 C / 289 U
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Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500.
Elements
Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Paper Ripped Usage
Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
